(O-Data) + (X-Data) = (Innovative Social Good)

In our efforts to utilize data story telling for social good, we would like to shed the light on the importance of using both O-Data (operational data) and X-Data (experience data) to make informed decision. The reason is that O-Data such as numbers, sales, costs, and accounting answers the question (what has happened?) whereas X-Data answer the question (Why things happen)
Its essential to quantify the impact of social services using X-data which relies not only on numbers but also involve understanding of the thoughts and emotions of the people involved.
Investing in software that makes it possible for NPOs and the social sector to make decisions by combining both the facts extracted from the O-data and the tangibles learned from the X-data, will accelerate the social impact and make the world better place not just by numbers but also by including the thoughts and emotion of people.
The field of expression recognition research and technology development will play a role humanizing the data for a better world for all.