(O-Data) + (X-Data) = (Innovative Social Good)

In our efforts to utilize data story telling for social good, we would like to shed the light on the importance of using both O-Data (operational data) and X-Data (experience data) to make informed decision. The reason is that O-Data such as numbers, sales, costs, and accounting answers the question (what has happened?) whereas X-Data answer the question (Why things happen)